GENERAL TERMS AND CONDITIONS
GOVERNING THE PROVISION OF ADVERTISING ON THE WEBSITE “www.accomdirect.com”
- Introductory Provisions
- These general terms and conditions (the “GTC”) govern, in accordance with Section 1751(1) of Act No. 89/2012 Coll., the Civil Code, as amended (the “Civil Code”), the mutual rights and obligations between the operator of the website accomdirect.com(the “Website”), the company Beach and Golf s.r.o., with its registered office at Jana Palacha 888, Zelené Předměstí, 530 02 Pardubice, ID No.: 191 28 002, registered in the Commercial Register kept by the Regional Court in Hradec Králové, File No. C 50883 (the “Operator”), and any natural person or legal entity which orders advertising space on the Website (the “Advertiser”) (the Operator and the Advertiser together the “Contracting Parties”), arising out of or in connection with a contract for the provision of advertising services (the “Contract”).
- The Operator is entitled to publish on the Website offers of accommodation and related information, including direct contact details of the Advertiser or the operator of the accommodation (the “Advertising” or “Advertisement”), which the Advertiser orders on the basis of the Contract.
- These GTC form an integral part of the Contract. Provisions deviating from these GTC may be agreed in the Contract. In the event of any discrepancy, the provisions of the Contract shall prevail over these GTC.
- The Operator may amend or supplement these GTC. The new version shall become effective on the date of its publication on the Website. If the Advertiser does not agree with the changes, the Advertiser is entitled to withdraw from the Contract within 30 days of the publication of the change. Continued use of the service after the publication of the changes constitutes the Advertiser’s consent to the new terms.
- Nature of the Website and Role of the Operator
- The Website is operated as an open advertising platform under which the Operator provides the Advertiser with space to publish its accommodation offers.
- The Operator is not a contracting party to any relationship between a visitor of the Website and the Advertiser and bears no responsibility for the content, quality, accuracy or correctness of any Advertising.
- Any commercial relationship whose subject is the provision of accommodation on the basis of the Advertising arises exclusively between the visitor of the Website (potential customer) and the Advertiser, based on the information contained in the Advertising and their direct mutual contact.
- The Operator is merely a provider of the technical means (platform) for publishing the Advertising and is not liable for any subsequent conduct or transactions between any visitor and the Advertiser.
- User Account
- Upon registration of the Advertiser on the Website, the Advertiser may access its user interface. From this user interface, the Advertiser may place orders for Advertising (the “User Account”).
- The User Account enables the Advertiser to order Subscriptions (as defined below) and Advertising. It also allows the Advertiser to modify individual Advertisements, communicate with visitors of the Website and, as the case may be, use other ancillary services offered by the Operator.
- When registering on the Website and when ordering any Subscription or Advertising, the Advertiser is obliged to provide accurate and truthful data, in particular its billing details, as required by the Operator. The Advertiser must update the information in the User Account without undue delay following any change. The information provided by the Advertiser in the User Account and when ordering any Subscription or Advertising is deemed correct by the Operator.
- Access to the User Account is protected by a username and password. The Advertiser must keep confidential all information necessary to access its User Account.
- The Advertiser is not entitled to allow the use of the User Account by any third party.
- The Operator is entitled to suspend or cancel the Advertiser’s User Account, delete any Advertising and withdraw from the Contract, in particular if:
- the Advertiser breaches any provision of these GTC, especially its obligations under Article 5.2 hereof;
- the Advertiser publishes Advertising containing unlawful, offensive or otherwise inappropriate content;
- the Advertiser is in default with payment of the Subscription price or any other fees for the advertising services provided by the Operator;
- the Advertiser uses any third‑party data or materials without authorization; or
- the Subscription period has expired.
Cancellation of the account shall take effect immediately. The Operator is not obliged to refund any fees paid for the remaining Subscription period.
- The Advertiser acknowledges that the User Account and the Website may not be available continuously, in particular due to maintenance of the Operator’s hardware and software, maintenance of infrastructure of third parties, implementation of updates and improvements of the Website, internet outages or failures of third‑party services. In such cases, the Operator is not liable for any loss of opportunities or income of the Advertiser or for any other harm thereby incurred.
- Identity Verification (“Verified Advertiser”)
- The Operator may allow the Advertiser, on a voluntary basis, to request verification of its identity; upon successful verification, the Operator may display the “Verified Advertiser” mark on the Advertiser’s profile/record.
- For the purpose of such verification, the Advertiser may be requested by the Operator to provide identification data/documents (e.g. ID card, passport, or proof of authority to act on behalf of a legal entity) to the extent necessary for verification.
- By providing such data, the Advertiser grants the Operator consent to process its personal data for the purpose of identity verification and awarding/displaying the “Verified Advertiser” mark. The Advertiser may withdraw its consent at any time; upon withdrawal of consent, the right to use the “Verified Advertiser” mark ceases (without prejudice to the lawfulness of processing prior to withdrawal).
- The Operator may, at its sole discretion, refuse verification or remove the “Verified Advertiser” mark, in particular if the documentation is incomplete or untrue, or if the Advertiser breaches these GTC.
- Conclusion of the Contract and Subscription Price
- The Contract between the Contracting Parties is concluded by the Operator’s acceptance of the Advertiser’s order of a subscription (the “Subscription”) and by payment of the Subscription price.
- A Subscription may be ordered through the User Account, where various Subscription options are listed. The offer specifies in particular the Subscription price, duration and number of Advertisements which the Advertiser may use within the relevant Subscription.
- Once the Contract is concluded, the Advertiser may, according to the type of Subscription selected, order specific Advertising via its User Account.
- 4. The Subscription term shall be automatically renewed for the original duration, unless the Advertiser notifies the Operator in writing at least 30 days prior to the expiry of the current Subscription term that it does not wish the Subscription to be renewed.
- In the event of renewal of the Subscription pursuant to Article 3.4, the Advertiser shall pay the Operator the Subscription price in accordance with the then current price list published in the Subscription offer (such price being understood as the price stated in the price list at the latest 60 days before the expiry of the current Subscription term), no later than 14 days from the date on which the Operator issues and sends the invoice – tax document – to the Advertiser.
- The Operator is a VAT payer. The tax document – invoice – shall be sent electronically to the Advertiser’s e‑mail address or made available in the User Account.
- The above shall apply mutatis mutandis to orders of any other ancillary services offered by the Operator.
- In the event of the Advertiser’s default with payment of any monetary obligation under these GTC, the Operator is entitled to charge a contractual penalty of 0.5% of the outstanding amount for each day of delay. The Operator’s right to claim damages from the Advertiser shall not be affected by the claim for the contractual penalty.
- Advertising
- The subject of the Advertising is accommodation offers (hotels, apartments, guesthouses, private rentals, resorts etc.) without geographical limitation.
- Orders for Advertising, including any changes thereto, shall be placed by the Advertiser via the User Account. Each order for Advertising, including any changes, must be accepted by the Operator. The Operator may refuse to accept an order, in particular in the event of a breach of these GTC or where the Operator is entitled to suspend or cancel the Advertiser’s User Account under Article 2.6.
- The Advertising must include direct contact details of the Advertiser or the operator of the accommodation (telephone, e‑mail, etc.) enabling visitors of the Website to contact the Advertiser directly.
- The Advertising may in particular include the following, subject to the limitations set out below:
- text description of the accommodation (maximum length: 5,000 characters without spaces);
- photographs (JPG, PNG, [—]; the total size of all photographs must not exceed 300 MB);
- prices and rates;
- GTC of accommodation rental;
- availability / capacity;
- equipment and services.
- The Advertiser may also order changes to any existing Advertisement.
- The period of publication of an Advertisement is linked to the term of the Subscription under which the Advertisement is ordered. Upon automatic renewal of the Subscription pursuant to Article 3.4, the publication period of all Advertisements active at that time shall be automatically extended as well.
- Rights and Obligations of the Advertiser
- The Advertiser is exclusively and fully responsible for the content of the Advertising and all related materials.
- In particular, the Advertiser undertakes that:
- the Advertising complies with the legal regulations of the Czech Republic and, where relevant, of the country of the Advertiser’s registered office or the location of the advertised accommodation;
- all information included in the Advertising is true, complete and not misleading;
- the Advertising does not contain any discriminatory elements based on race, ethnicity, gender, sexual orientation, age, health condition or any other protected characteristic;
- the content of the Advertising does not infringe the copyrights or any other intellectual property rights of third parties, or the personality rights of any third party (in particular of persons depicted on photographs);
- the Advertising does not contain vulgar language, insults, hate speech or sexual content;
- the Advertising meets the technical requirements and other conditions set out in these GTC.
- Liability of the Operator
- The Operator bears no liability for the content of any Advertising and is under no obligation to assess whether any Advertising infringes the rights of third parties. In the event that any third party asserts claims in connection with the publication of demonstrably false or legally inadmissible Advertising, the Advertiser shall assume all obligations arising out of such legitimate claims or shall compensate the Operator in full for any harm incurred by the Operator as a result of such conduct of the Advertiser.
- In cases where the Operator acts under Article 2.6 and withdraws from the Contract, the Advertiser shall not be entitled to any refund of the already paid Subscription price or the price of any other services provided by the Operator. The Advertiser shall also not be entitled to any refund of the already paid Subscription price or the price of other services where the Advertising has been suspended or removed in accordance with these GTC.
- Final Provisions
- These GTC and all Contracts between the Operator and the Advertiser shall be governed exclusively by the laws of the Czech Republic, in particular the Civil Code. Any conflict‑of‑laws rules and any laws of other jurisdictions shall not apply.
- If a relationship established by the Contract contains an international (foreign) element, the parties agree that such relationship shall be governed by the laws of the Czech Republic. Any disputes arising from these GTC or the Contract shall be resolved exclusively by the courts having local jurisdiction over the Operator’s registered office.
- The Advertiser hereby assumes the risk of a change of circumstances within the meaning of Section 1765(2) of the Civil Code.
- If any provision of these GTC is or becomes invalid or ineffective, such provision shall be replaced by a provision whose meaning is as close as possible to that of the invalid provision. The invalidity or ineffectiveness of one provision shall not affect the validity of the remaining provisions.
- These GTC enter into force on 1 January 2026.